so very excited today to announce a new partnership this year between hey natalie jean + ACCOMPANY, a web shop dedicated to the sale of artisan made, ethically sourced, philanthropically-minded craft, clothing and home design. everything at ACCOMPANY is painstakingly researched to ensure the highest quality + ethical standards, from sourcing fair trade materials on down to production models + philanthropic efforts. at ACCOMPANY, every purchase has a purpose and is both a gift to you and to the craftsmen and women who made it. it's such an exciting way to clothe yourself: both with great style and with great heart. the shop is beautiful, organized in curated boutiques (which is genius and one of the first things that pulled me in), + i just love the thought + care put into every aspect of the experience. (my favorites are the want need love now and the loose + luxe shop.) i'm so honored to be able to take whatever influence i may have + use it help promote companies that are out there to really change the world and the way we interact with it.
over the last year or so i've been on a bit of a personal odyssey to really examine the way i spend my money and why. i know this is a bit of a minefield topic for me to cover here, because heaven knows i'm as guilty of fast fashion as the next girl (and maybe even way way more so), so now for the confession: earlier last year i made the quiet decision not to shop at forever 21 anymore. i know, i know. this is something i've only admitted to a few people, and even then, only in a very faint whisper. it was a .... surprising... decision for me to make--but a decision i came around to very slowly. i still browse, and occasionally i'll relapse--i am definitely not perfect--but for the most part i've stuck to it, and i'm really pretty proud of myself for it. because as much of a thrill as a good cheap forever 21 score is, for me it's a short-lived thrill, and ethically, it's not something i'm proud of. moreover, i just don't feel great when i wear it. i'm at a place in my life where i expect more from my purchases than just trend satisfaction, i want them to mean something. so i've been doing research into company backgrounds to better understand who and what i'm giving my money to (which is why i recently no longer shop the urban outfitters corporation--though i doooo love to browse around in there). by no means am i perfect or putting myself on a pedestal--i'm not consistently making good decisions, i don't want to make out like i'm some purist, because far from it dude--but i have made huge strides, and it's something i'm proud of. i just think, for a consumer like me who can mindlessly inhale trends without even chewing, stopping to make decisions based on ethics and materials has made me slower + more thoughtful, + it's made the few things i do bring home feel so much better, for so much longer. (garance doré has written about this HERE and i think of it often). i'm turning over a new leaf. gosh it's like i hardly know who i am anymore. ;)
as i've been working with Jason Keehn, the CEO and Founder of ACCOMPANY, for the past few months i have been continually struck by his excitement + passion for both the mission of his company as well as for each individual artisan and product he promotes through the shop. i know budgets are tight and many of these pieces are considered a major splurge, but i'm so honored to work with them to help get the word out this year. these are pieces that are worth saving your pennies, and this is truly a company with a good soul. and today! we have a very exciting giveaway.
Jason has generously offered to give one lucky hey natalie jean winner a $300 shop credit to ACCOMPANY! to enter, please sign up for their newsletter HERE, and like them on facebook, HERE. then come back here + tell me here in the comments which boutique is your favorite. our winner will be chosen on tuesday and contacted privately.
winning shop credit excludes sale items, and do remember to confirm your registration by email for $30 off your first purchase of $150 or more! you can read a little more about ACCOMPANY if you'd like in a recent HuffPo interview HERE.
good luck to you and happy commenting!